🚘 In This Episode
Note: This episode was first published on March 31, 2025.
Welcome to Sisyphus Highway: In Depth.
In the previous episode, we examined the forces that drive rumor and why people are inclined to believe a particular account.
Here we turn our attention to media.
From newspapers, television, and film to social media, short video, and livestreaming platforms, Barbie Hsu’s public career of more than forty years spanned nearly every major transformation in the Chinese-language media environment.Media changed not only the speed of information but also how the public comes to know, understand, and imagine a person.
As a public figure leaves an ever-richer record and details beyond their work continually enter public view, how does the distance between that person and the public change? How do those changes affect the creation and spread of rumor?
Beginning with changes in the media environment, this episode discusses how forms of communication alter a person’s public circumstances and why rumor looks different today than it did in the past.
📍 Roadside Guide
- Media transformation, the fragmentation of celebrity images, and the projection of public emotion
- Why deleting rumors and banning accounts do not equal a victory for justice
- The linguistic logic and traps of Weibo’s trending list
- Platform traffic incentives and the dilemma of fact-checking: Weibo, Douyin, and Xiaohongshu
- Trump: how lies become a form of “brainwashing”
- The general components of a rumor
- From Weibo’s seven-person rumor-refutation team to its community council: how do rumors spread, and why are they so hard to dispel?
- Rumor’s new frontiers
⛽️ Refueling Station
🚩 Service Area
- Hosts: J and Kang
- Production: Arry and Lizi
- Music:
· Where There Is a Will, There Is a Way - Hideshi Segawa
· Creme Brulee - The Soundlings
· Deck The Halls - The Soundlings
🚘 In This Episode
📍 Roadside Guide
⛽️ Refueling Station
🚩 Service Area